Lippert Components Inc. (LCI) has entered into an exclusive RV and Marine Aftermarket distribution partnership with Alpha Systems. The Elkhart-based company manufactures adhesives and sealants specifically engineered to provide premium performance and flexibility for RV roofs.
“We came to the realization that participating in the aftermarket segment enables Alpha to provide RV owners with the very same high-quality roofing products that it currently supplies to the OEMs building the RVs,” Alpha Systems V.P of Sales Paul Craven said. “Alpha is the only aftermarket roofing supplier to manufacture all of its own products and is the first to offer a complete line of premium roofing products made entirely in the USA. By joining with LCI, Alpha has a partner who is immediately able to reach customers nationally in order to help them protect their investments with the best products available.”
LCI V.P. of Aftermarket Sales Mark Boessler said, “We’re very excited about this partnership and the opportunities it will afford to RV owners. Alpha has a long-standing history of producing high-quality sealants for the RV industry, and their product suite falls perfectly in line with the needs of the end users. As an added advantage for consumers, using Alpha Systems’ products won’t void their RV roof’s warranty.”
Alpha Systems maintains the largest market share on the OEM side of the business, manufacturing more RV roofs than any other supplier. Combined with LCI’s long-standing relationships with warehouse distribution partners and dealers, along with its e-commerce capabilities and marketing, the partnership will help Alpha Systems’ product line reach a wider aftermarket customer base. The Alpha Systems’ brand will be updated with new merchandising materials aimed at consumers.
LCI is planning to debut an Alpha Sealants profit program that will be part of LCI’s newly updated Gold Circle Dealer program. More details on the program, along with a sampling of Alpha Systems’ newly branded products, will be on display at the LCI booth at the 2020 Expo presented by NTP-STAG in Grapevine, Texas, next week from Jan. 12-14.
