RVIA President Craig Kirby touted a new survey that highlights U.S. leisure travelers.
Commissioned by RVIA and conducted by Cairn Consulting, 31% of America’s 180 million leisure travelers – residents who took a leisure trip in the past 12 months – said they plan to go RVing this summer.
“More and more Americans are ready to travel this summer, and 56 million of them are planning to go RVing in an RV they rent, own or borrow,” Kirby said. “Even with other forms of travel returning, the desire to use an RV to get outdoors and experience an active outdoor lifestyle is stronger than ever. RVing has been cemented as a mainstream travel option that is here to stay.”
According to the Go RVing RV Owner Demographic Profile Study released in March, a record 11.2 million households own an RV.
Regarding reasons for considering RV travel, respondents expressed interest three top motivations: exploring the outdoors, flexibility to work or attend school remotely and desire to travel with children or family members. The least popular response was unreadiness to take other kinds of trips, RVIA stated.
The survey data revealed 90% of leisure travelers plan to travel this summer, and 60% of leisure travelers plan to travel more or the same amount in the next six months. The desire to travel is even stronger among RVers, the association stated, 91% of whom said they plan on traveling more or the same amount in the next six months.
“Interestingly, a full 10% of current non-RVers plan to travel in an RV this summer,” Kirby said, who noted a quarter of leisure travelers are considering the purchase of an RV in the coming months. “That is great news for the RV industry as it strives to meet the record-breaking demand for RVs.”
The survey also showed that RVing is a year-round activity. Sixty-five million Americans plan to take an RV trip in the next year and 34% of leisure travelers plan to rent an RV in the next year, the survey found.
