Motorhome manufacturer Rev Recreation Group (RRG) is launching a digital marketing hub to support its dealers selling American Coach, Fleetwood and Holiday Rambler RVs.
The initiative will provide updated content and assets that dealers can incorporate into social media, email, mobile and web-based marketing platforms.
In the coming months, RRG stated it will release lifestyle content and details about new 2022 model introductions.
“More and more Americans are eager to experience and live the RV lifestyle,” RRG Director of Marketing Deb Stapel said. “By tapping into our digital marketing hub, dealers have easy and automatic access to relevant and engaging information, news and content designed to drive demand for RRG’s brands and ultimately help increase traffic and sales at our dealerships.”
The digital hub enables dealers to automatically program, launch and manage campaigns. Dealers can access detailed performance analytics generated to track and measure marketing results.
“RRG piloted the new system with a handful of dealers and is now preparing to onboard its entire network,” the company stated. Those interested can register for the digital marketing hub by contacting [email protected].
