Acknowledging the restrictions on group meetings due to the Corona-19 virus sweeping the nation, Newmar Corp. held its first-ever “virtual” dealer meeting today (March 30). Originally slated to be held at the Indianapolis Convention Center, the 2020 dealer meeting debuted a number of upgrades to Newmar’s gas and diesel lineups—including the first diesel-powered Canyon Star Type A.
“In planning for the next-generation Canyon Star, we knew that we were dealing with a gas product that was priced, with options, above $200,000,” said Newmar Vice President of Sales and Marketing John Sammut. “That’s pretty rarified air in terms of market share and the numbers of customers that would be open to purchasing a coach at that price with a gas engine.”
Built on the new MC chassis from Freightliner Custom Chassis Corp. (FCCC), the 2021 Canyon Star is now powered by a 6.7-liter Cummins engine. Redesigned both inside and outside, the Canyon Star sports new front and rear caps with automotive styling, a completely redesigned cockpit and instrument panel and new residential-style furniture by Nappanee, Indiana-based Williamsburg Furniture.
The chassis, though, was the star of the introduction. Rated at 30,000 pounds GVWR, the MC underpinnings provide the coach with diesel amenities including air brakes and an air-ride rear suspension.
“And think about this for a moment,” Sammut told Newmar’s dealer network. “With the 2021 Canyon Star 3927 in your inventory, you and Newmar now have the first and only diesel-powered Class A toy hauler in the RV industry!”
The 2021 Canyon Star includes a “Front-Engine Diesel” designation tied into its badging.
“We want everyone to know that this is a front-engine diesel unit,” Sammut said.
Newmar’s dealer meeting will be covered in depth in the May 2020 issue of RV News.
