RV Trader has introduced a series of virtual retailing tools and services designed to enhance leads, streamline the lead management process and provide multiple channels for connecting with in-market consumers online. Additions include new functions created to encourage consumers to make an offer on or request a video of an RV, increased communication with the addition of video and live chat, as well as a texting option, upgraded lead management tools and the new Lead Enrichment feature, offering what RV Trader is calling “industry-first” consumer shopping activity insights.
“During this pandemic, we have seen the increased need for more robust virtual retailing tools and our teams are working tirelessly to ensure we help drive our dealers’ businesses forward during this unprecedented, ever-evolving environment,” said Lori Stacy, CEO at parent company Trader Interactive. “In light of COVID-19, we have shifted our entire business to deliver the right solutions to support a virtual retailing model for our customers, and as online shopping increases, we saw the need to provide our dealers with even more opportunities to connect with their buyers online.”
The virtual retailing collection of tools, available for all dealers, includes:
- Make an Offer: This new feature expands a dealers’ ability to start transactions online as consumers can now initiate a pricing offer within the RV Trader marketplace or on the dealers’ website with the simple click of the Make an Offer button.
- Request a Video: Potential buyers can now indicate that they are interested in seeing a video of a particular unit by clicking the Request a Video button and completing a lead form.
- Video Chat: Customers can now request a video chat on the dealers’ website or on RV Trader’s marketplace to interact with dealers directly. This addition gives dealers the opportunity to not only create a one on one personal connection with a potential buyer, but also enables them to take customers out on their lot to provide virtual video walkthroughs if they cannot shop in-person.
- Lead Enrichment: RV Trader’s new Lead Enrichment tool provides dealers with deeper insight into potential buyers’ shopping patterns on their marketplace. For each individual lead that comes through the site, dealers will now receive a real-time notification email with the following information on that specific consumer: time in market, high and low price range they have been searching in, total listings viewed, and latest units viewed. Included in most dealer subscriptions.
- Lead Manager: This new tool gives dealers more control and insight into the leads they receive and gives them the power to assign and monitor the progress of their dealership within TraderTraxx, RV Trader’s dealer platform. Within Lead Manager, dealers have the ability to access their leads, inventory management, performance metrics, and more all within one easy-to-use system. Included in most dealer subscriptions.
- SMS Texting: In addition to connecting by email or phone, buyers can text dealers about vehicles of interest directly from the relevant RV Trader listing. A dealer simply indicates a mobile phone number where they would like to route text messages.
- Live Chat (free through May 2020): To help dealers increase response time, RV Trader offers Live Chat. With Live Chat, potential customers can interact with someone at a dealership within a matter of seconds, or whenever the dealer designates themselves as ‘available’, through a pop-up window. This tool allows dealers to offer real-time, on-screen assistance the moment the consumer has a question about a piece of inventory.
All of the solutions mentioned above are available for free to RV Trader dealers immediately.
In addition to providing a variety of virtual retailing solutions, RV Trader has also created a Virtual Retailing Resource Center to provide dealers with a library of valuable insights and tools to support their business during coronavirus. The library includes information on federal emergency funding options, industry trends, videos, and articles such as Navigating Disruption: How Your Dealership Will Survive COVID-19, all designed to assist dealers as they navigate the business challenges presented by the spread of COVID-19.
RV Trader’s Virtual Retailing Resource Center can be found here.
