Aimed at helping Jayco owners upgrade their RV for more adventures and family fun, Jayco Inc. announced the start of its Loyalty Blue Tag National Sales event today, June 5. Jayco’s more than 300 dealers across the U.S. and Canada are participating in Jayco’s Loyalty Blue Tag sale for current Jayco owners to trade in their Jayco for a new one.
The sale kicks off June 5 and runs through June 30. Current Jayco owners can go to www.jayco.com/loyaltybluetag for terms and conditions and get the coupon to take to their local Jayco dealer or visit their local Jayco dealer during the program period. The loyalty discount coupon is to be used by Jayco owners that trade in their current Jayco for any new Jayco product in stock at the dealership during the program period.
“Over the years, Jayco has built a loyal following of owners, and during this time of uncertainty, we wanted to run a program as a way to say ‘thank you’ to those in our Jayco family,” said Ken Walters, vice president of sales and product development for Jayco. “The past several months have been quite interesting on a global scale, but there is one thing the coronavirus pandemic hasn’t affected; the desire of families to spend quality time together and more and more people are realizing that RV vacations are the way to go.”
The purpose of the event is to boost sales by helping dealers reduce inventory to make room for Jayco’s new 2021 products, as well as promote Jayco’s greatest selling features, including its industry-leading 2-year limited warranty combined with a 3-year limited structural warranty. Jayco will be promoting the Loyalty Blue Tag event throughout the month and has provided dealers with free, customizable digital sales assets to promote this event to their customers as well.
“Americans want to get outside and explore the country in numbers the RV industry has never seen before,” said Mike Regan, president of Crestview RV Center in Buda, TX and longtime Jayco dealer. “With a great program like the Jayco Loyalty Blue Tag program, now is the perfect time for current Jayco owners to upgrade their RV with a new RV from Jayco.”
“The ‘Blue Tag’ name for our national sales event holds a special meaning for Jayco and our dealers. Coming out of the 2008-2009 recession, Jayco conducted a similar, large-scale promotional effort called the ‘Blue Tag’ event, for several years that saw a lot of success, so we’re excited to bring back the Blue Tag event for our Jayco family.” Walters said. “We want to help our dealers reach our current Jayco owners and make it easy for our owners to get the information they need to find their next Jayco for many more years of family fun.”
