Airstream recently hired two new regional sales directors: Josh Fonner and Jason Overman. The new employees will replace longtime Airstream director of sales Brent Rudd, who is retiring. Fonner and Overman will report to Airstream General Manager Bryan Melton.
Fonner began using Airstreams as a child while camping with his grandparents’ in an Airstream Excella. He spent more than 15 years in a career in the outdoor sports industry before joining Airstream.
“I’m honored to work with a heritage American brand with such a long history,” Fonner says, “and to help fulfill new owners’ dreams of adventure on the open road.”
Overman is also an Airstream consumer, with a similar sales background in outdoor recreation and fitness. He’s held positions in management, customer service and product development in those industries.
“I’ve always admired Airstream and I’m thrilled to bring my skill set to such an iconic brand,” Overman says. “I’ve seen firsthand how the Airstream experience can positively impact people, and I’m looking forward to helping customers start their own Airstream adventure.”
New Sales Regions
When adding Overman and Fonner, Airstream changed its national sales regions, reallocating what had been three regions into four: West, West Central, East Central and East.
Dallas-Fort Worth-based Fonner, will head up regional sales in the West Central region. Minnesota-based Overman, will manage the East Central region.
“Josh and Jason’s successful channel sales careers—with personal Airstream experience and a passion for the brand—will only reinforce Airstream’s position within our dealer base,” Melton says. “Their insights will also strengthen our ability to innovate within the industry, and to continue bringing products to market that enhance the unique experience offered by an Airstream travel trailer.”
Airstream VP of Sales Lenny Razo says, “Airstream’s sales force is one of our most important connections with our dealers who are interacting every day with customers. Bringing in new regional sales managers who are themselves Airstreamers is a real win for us, and it means customers will be able to connect even better with the power of the Airstream experience.”
