Alliance RV elevated Joe Mehl from marketing director to vice president of marketing. Mehl will oversee all marketing strategies and initiatives.
Mehl has over 12 years of marketing experience. According to Alliance, Mehl has displayed leadership, creativity and a thorough marketing understanding.
Alliance RV co-founder Coley Brady said, “Joe has brought a wave of innovative changes to our marketing strategies, navigating the challenges of the marketing landscape with expertise and vision.”
Alliance hired Mehl in March 2023.
The company said Mehl’s contributions have been instrumental in Alliance’s marketing efforts and social media growth in addition to strengthening dealer relations through marketing team collaborations.
In his new role, Mehl will focus on expanding brand reach, developing effective digital/traditional marketing strategies and enhancing dealer engagement. He will collaborate with the executive team to identify new market opportunities, strengthen dealer partnerships and deliver quality marketing campaigns.
Mehl said, “This industry means a lot to me, and I am committed to making a positive impact with our dealers and RVers everywhere. I look forward to leading our talented marketing team as we continue to innovate and grow our brand while offering a best-in-class experience to our customers.”
