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Amazon Uses Sellers’ Data to Launch Competing Products, WSJ Report Finds

A picture of different green tile letters spelling out the word "economy" with other letters scattered on a black surface behind.

The Wall Street Journal reported this week that Amazon.com Inc. has used data from sellers on its site to research and create competing products.

According to the report, interviews with more than 20 former Amazon employees show that the company collects information that helps it market, price and even design products meant to compete with other sellers.

Amazon responded to the WSJ report by saying using such data to inform private-label decisions in the way the Journal described would violate its policies, and that the company has launched an internal investigation.

MSN Money and other media outlets shared the story on Friday, April 24. Click here to read the story from the Wall Street Journal.

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