American Coach, a subsidiary of REV Recreation Group, has added an interior design tool to its website.
The tool allows customers to mix-and-match and visually explore the décor packages and cabinetry options on 2022 Type A models, including the American Eagle, American Dream and American Tradition.
Consumers will find a virtual, customizable view of both the living and bedroom areas. Users can toggle between décor packages and cabinetry options to see how the selections look together. Options in the living areas include cabinetry, flooring, countertops, backsplash, wallpaper, leather sofa, and accent pillows in different colors, design styles, and finishes. In the bedroom, the cabinetry, flooring, comforter, and accent pillows change based on the selection.
Deb Stapel, Rev Recreation Group’s Type A products director of marketing, said the design tool was introduced to enhance consumer experience.
“This new design tool … catapults us ahead of the traditional fabric swatches and door samples that do not allow the customer to fully visualize the interior of their new RV to make the design choices they like best,” Stapel said.
The interactive interior design tool complements the existing customer friendly features on the website – a real-time MSRP calculator and 3D immersive tour.
“We are continually evaluating how to best meet the wants and desires of our customers,” Stapel said. “These new virtual tools allow for an easier, more engaging and exciting experience of shopping for and buying an American Coach.”
