Apco Holdings’ Rob Volatile has been promoted to senior vice president, managing director of the company’s EasyCare brand.
Volatile previously was regional vice president of EasyCare sales.
“Rob’s proven leadership and hands-on management approach will strengthen our sales team,” said Scot Eisenfelder, Apco Holdings. CEO
Apco said Volatile will be responsible for driving sales strategy and generating and producing new business.
“This is a pivotal moment in the industry and I am excited to build on Apco’s current reputation as a true partner to dealerships,” Volatile said. “I am looking forward to working with this talented group of people and leveraging my experience to strengthen the sales program as we continue to grow.”
Volatile began his career as a dealership finance manager in 1992 before joining a large North Carolina agency. He became a nationally recognized F&I coach before starting Northeast Dealer Services in 1998.
In 2015, Volatile formed Strategic Diversified. He joined Apco Holdings in 2021 when the company acquired Strategic Diversified.
“Throughout his career, Rob has consistently produced results and outperformed targets because of his ability to devise successful sales models and instill a focus on dealer development that drives results,” Eisenfelder said. “His industry expertise, sales insight, and ability to build key relationships fit perfectly with our drive to expand.”
Apco Holdings, LLC is a provider and administrator of F&I products and home to the EasyCare and GWC Warranty brands.
