Arterra Distribution, supplier of the RV industry’s WFCO power conversion products, has rebranded the company. The Elkhart, Indiana-based RV supplier will be known now as WFCO Technologies.
A full story on the company and the change is available in the September issue of RV News, available by clicking here.
Arterra said the change embraced the strong equity held in the WFCO brand as well as the company’s technology development vision.
The campaign, which includes the company’s name change, logo, tagline, website and all supportive and collateral materials, is part of the company’s mission to continue developing and manufacturing innovative technology and high-quality power solutions that enhance and streamline the RV user experience, the company said.
According to Bobby Raatz, WFCO Technologies’ vice president of USA operations, the company’s commitment to continuous improvement and forward thinking since 1976 has been the catalyst for this new transformational phase of the company.
“We are excited about this next phase for our company.” Raatz said. “We realize that people are looking for ways to enhance how they travel and how they RV. Developing new technology that aligns with a simplified RV lifestyle continues to keep us on the cutting edge of the industry. Our new tagline is ‘Innovating the future of RV power,’ and I believe this statement really captures the essence of who WFCO Technologies is and the direction we are heading.”
Throughout the transition, there will be no impact on business operations. WFCO Technologies said it will continue to provide the support and service level customers are accustomed to.
