Blue Compass spent four years building a vast RV dealership network, totaling more than 100 locations spread across 33 states. In 2023, the dealer chain embarked on a nationwide rebranding to Blue Compass RV.
The campaign involved changing numerous store locations’ names along with their logos, interior/exterior signs and sometimes interior or exterior renovations. To recognize Blue Compass RV’s year-long efforts, the dealer chain earned a Gold Globee award in Achievement in Brand Development in the 2024 Globee Awards for Business division.
The Globee Awards for American Business honor excellence and innovation across industries. Globee Awards are given to businesses showcasing accomplishments and demonstrating commitment to fulfilling exceptional values. More than 1,000 judges reviewed businesses worldwide.
Blue Compass received its award for achievement in revenue and growth financial performance.
The Globees said the dealer was the “fastest-growing RV company (and) surpassed $3 billion in revenue.”
Blue Compass RV President and CEO Jon Ferrando credits the award to the company’s brand rollout efforts.
“This nationwide brand rollout was a massive undertaking that would not have been possible without the talent and passion of every person on our team…,” Ferrando said. “We are excited for the future now that our stores are under the Blue Compass RV brand from coast to coast.”
