Blue Compass RV officially completed its rebranding of Florida stores to the company’s new name. The dealership group operates nine stores in Florida.
“We are boldly investing in the future for the RV industry,” company President and CEO Jon Ferrando said. “Thank you to our leaders and associates who made this happen.”
Blue Compass’ brand will be rolled out to the company’s 100 stores as the year goes along. The dealership group is the second-largest in the U.S. by store count.
“In 2023, as part of the Blue Compass brand rollout, we are making a significant investment to upgrade our facilities and install new exterior and interior signage and imagery,” Ferrando said. “We are also making significant investments to promote the brand as we continue to relentlessly invest in all aspects of our business including our marketing and the customer experience.”
The company’s updated branding includes a new blue logo, featuring a sun-drenched landscape of mountains with the sun above. A road leads to the mountains and the image is entirely inside a compass. The company said its logo g
uides customers on their RV adventures to create lasting memories with families and friends.
“The rollout of the Blue Compass RV brand in Florida has been a huge success,” Ferrando said. “
I am excited for our next phase as we embark on the rollout of the Blue Compass brand across America in 2023.”
