Blue Ox Products, a towing products supplier for the RV and automotive industries, promoted Chad Cole to director of automotive sales.
Cole will continue in his current role as West Coast regional manager until a replacement is named.
“When I look back at the last five years,” Cole said, “and the progress we have made with Blue Ox in the RV industry I am confident in equal success for our new automotive division.”
The company said Cole’s appointment will benefit developing relationships with automotive parts dealers and focus Blue Ox offerings in the automotive category. Blue Ox recently added several new products, including adjustable ball mounts. More products are slated for the future, and Blue Ox pledged to continue to maintain its products quality for a new group of consumers.
Mike Hesse, Blue Ox CEO, said his company is known as the No. 1 aftermarket towing supplier, particularly with RV dealerships.
“Chad Cole is the perfect choice to lead the Blue Ox Automotive Sales Division as we continue to diversify our product lines for everything towing,” Hesse said.
