Blue Ox Products will partner with Dealers Resources Group (DRG) to provide industry sales support to Blue Ox partner dealers.
Blue Ox CEO Mike Hesse said synergies between the towing product supplier and DRG kept surfacing in conversations as Blue Ox expanded its footprint.
“With our customers in mind, we took that feedback and created a partnership with Bob Barber and his team,” Hesse said. “I continually reinforce that one of our greatest strengths at Blue Ox is the quality of our people, and I am sure Bob would say the same for DRG.”
Barber, the president of DRG, said his company was excited to represent Blue Ox.
“We have spent years developing strong relationships with our dealers and we carefully select supplier partners with that in mind,” Barber said. “Blue Ox products, and the Blue Ox team, align with our standards of excellence in quality and the direction for growth we look for to continue to bring value to those relationships.”
Blue Ox Director of Sales Alex Walker said aligning the supplier’s sales team with DRG will enable Blue Ox to double its sales support.
“We are excited to work side by side to continue the rapid growth for both of our companies and dealer partners,” Walker said.
