Blue Ox Products launched a new website, blueox.com. The company said the website will align with its recent brand refresh.
In addition, the website will reflect the company’s broadening product lines, increased capital investments and commitment to progression and innovation in the expanding industry, Blue Ox said.
“Everything we do, we do to improve Blue Ox for our customers,” company CEO Mike Hesse said. “These updates to our website, along with the recent brand refresh, continue to solidify our mission to provide top-quality towing products and first in class customer service and experience.”
The new blueox.com delivers a more straightforward, cleaner, refreshed brand experience across desktop and mobile, the company said. The result, Blue Ox said, is a more user-friendly journey toward the Blue Ox solution that fits customers’ needs.
