Bretz RV & Marine selected Motility Software, a dealer management solution, for the company’s Gull Boats & RV location.
“We are ecstatic to see Gull Boats & RV leading their service transformation with Lot Metrix,” said Brad Rogers, CEO at Motility Software. “The Bretz team was our earliest adopters and have shown us the immense value this can bring to any dealership.”
Founded in 1967, Bretz is a dealer in Montana and Idaho with locations in Missoula, Nampa, Boise and Billings. The main Missoula location has nearly 38-plus acres and 600-700 customer storage units.
Bretz has grown significantly in recent years, Motility said. Bretz RV & Marine’s primary location has multiple service bays, a large showroom and an outdoor space for inventory. With the addition of Gull Boats & RV, Lot Metrix will be used in all locations to create and assign unit moves to drivers so they can see exactly what to do directly from the app.
“Lot Metrix is my best friend and the single best tool we have,” said Casey Garard, service manager at Gull Boats & RV. “I have been with Bretz for 26 years and I do not know how we ever lived without it. When you are trying to get the most of the service resources you have, keeping things moving with full bays is critical.”
According to Motility, prior to Lot Metrix, Bretz RV spent nearly $8,000 on radio setups to communicate.
“I could never imagine going back to that kind of setup,” Garard said. “On a large lot, imagine a forklift driver searching for units aimlessly and getting frustrated that they couldn’t find what they were tasked to locate. We tried to organize the lot by model or types of units, but in all actuality the unit could be in four or five different locations. The wear and tear on our forklifts, the fuel we were using, the wait times — it all stacked up.”
The new software enables drivers to see assignments on a tablet, pick up the RV and bring it exactly where needed.
Motility is working on Lot Metrix 2.0 and expects to release the new version later this quarter. Motility offers dealers a two-week free trial of Lot Metrix.
For over 36 years, Motility has provided dealer management software (DMS) to over 7,000 users and 800 rooftops.
