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Brown & Brown Acquires Florida Insurance Agency

A picture of the Brown & Brown Insurance logo

Brown & Brown Inc. acquired the assets of Heacock Insurance, a fifth-generation, family-owned agency providing risk management solutions to central Florida customers since 1922.

Heacock Insurance provides insurance advice for individual and business customers. The Heacock Insurance team will continue to operate from their offices in Lakeland and Sebring under the leadership of Stacey Heacock Weeks.

Mike Keeby, regional president for Brown & Brown, commended the business’s reputation.

“The Heacock name has been synonymous with professional integrity and personal service in the greater Lakeland and Sebring area for 100 years,” said Keeby. “Brown & Brown shares the same customer-focused values with the Heacock family and team. We are excited about our future in central Florida with the addition of Heacock Insurance to our Brown & Brown team.”

Stacey Heacock Weeks, Jason Heacock and Ford Heacock, III are the principals of Heacock Insurance Group, Inc.

“As a family-owned business, over the past 50 years,” said Heacock III, “I have had the good fortune to work with my grandfather, father, uncle, cousins, brothers and my daughter in Heacock Insurance. sI am equally pleased to ensure the future of Heacock Insurance through our new partnership with Brown & Brown.”

Stacey Heacock Weeks said the family’s primary concern is to provide opportunities for the team members.

“As now the fifth-generation member of the Heacock family to run Heacock Insurance, providing opportunities for our entire team remains a primary concern for me,” Weeks said. “I am excited to have the support of Brown & Brown behind me as I lead our team members into our second century.”

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