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Camp Casual Launches Plan-o-Grams

A picture of a Camp Casual planogram

Camp Casual is bringing its retro products to dealers with the company’s recently launched in-store plan-o-grams (POG).

The POGs include two 3-foot end caps and one 4-foot presentation, the company stated, with decorative accessories such as mug trees, faux plants and wood accents.

“Our new Camp Casual end caps display a great variety of the uniquely designed products for the outdoor enthusiasts,” company Marketing Manager Jill Carlo said. “The end caps portray a sharp, eye-catching contrast by focusing on Camp Casuals brand-specific colors. With highly recognizable items, the packaging and display products can produce its own obvious visual appeal.”

A picture of a Camp Casual planogram

Each display will include vintage-style dish sets, mugs, throw blankets and paper products. The company stated it prides itself on effectively merchandising offerings, providing a high turn rate.

“In addition, the display products and decor are all included at no additional cost,” Carlo said. “Customers can see and feel the products available for purchase without opening packaging, and the added decor gives the products for sale that close-to-home, relatable feeling for an impulse buy.”

Dealerships interested in ordering Camp Casual end caps can talk with their sales representative or contact [email protected].

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