A new Kampgrounds of America (KOA) website search function will allow guests to see campsite availability at multiple locations on a regional level.
The company unveiled the new search availability June 3. KOA stated the search availability will make booking easier across its locations.
“One thing we know is that there is a big increase in the popularity of camping,” KOA Chief Marketing Officer Whitney Scott said. “According to the most recent edition of KOA’s Monthly Research Report, over 52.6 million households are planning to camp this year. With 4.3 million new households camping in 2021, a lot of people are trying to find a great spot to camp. It is critical we make it easy for them to find a quality KOA site.”
With spiking interest in camping, KOA stated the ability for consumers to search via availability will offer campgrounds a “distinct competitive advantage.” The new feature will increase conversion rates and booking for all KOA sites, the company stated.
“There is a real advantage for both the guest and the campground owner with this addition to KOA.com,” Scott said. “You have the ability to fill open dates and draw in new guests who can search across multiple locations. It is a win-win.”
