Kampgrounds of America (KOA) is making moves to help KOA campground owners boost revenue and operational improvements.
The network established a new company role to fuel on-site growth and help owners reach their “full potential.” Greg Dunagan will take on KOA’s sites and accommodations manager position. Dunagan will be responsible for identifying underperforming site inventory. He will suggest ways to improve or repurpose inventory to generate greater financial returns and higher guest satisfaction.
“There is so much fantastic data out there that can lead to making the right business decisions,” Dunagan said. “It can all be pretty overwhelming. My job is to take a deep dive into the data and help owners and managers make informed decisions about the future of their parks. I help them find where the real opportunities for revenue growth exist and show them what the return on any investments in their park will be.”
KOA stated Dunagan has a background in campground ownership and operation, owning KOA campgrounds in Kansas, Virginia, Texas, Nevada and Florida. In his new role, Dunagan will tap into data from KOA’s K2 operating system and other historical sources to analyze a campground’s revenue and prioritize growth areas.
Dunagan’s services, offered free to KOA campground owners, will help owners better meet the growing camping market’s needs. With more than 10 million first-time campers getting out to explore in 2020, Dunagan said the time is now to brainstorm how campgrounds can capture the new audience and increase revenue.
KOA noted additional incentives, such as the company’s new program offering financial benefits to campground owners seeking expansion or to improve their current footprint with additional sites or upgrades. Campgrounds adding or improving qualified RV, tent or lodging sites may be entitled to royalty incentives aimed at increasing their bottom line.
Dunagan and KOA’s Campground Design team will work directly with sites on design. The team will ensuring each project qualifies for the Royalty Incentive Program.
Since launching in 2021, 33 KOA campgrounds have participated in the Royalty Incentive Program, representing 545 site additions and improvements across KOA locations. More than half the new and renovated sites will be designed as KOA “Patio Sites,” which feature outdoor living space.
“Our Patio Sites are a ‘wow factor,’” said Larry Brownfield, KOA senior director of franchise development. “Our guests love them for the added comfort they provide, and our owners love them because they deliver higher occupancy and higher rates.”
For KOA owners, the new Royalty Incentive Program allows opportunity to begin work on capital improvements, such as KOA Patio Sites, sooner.
