Kampgrounds of America (KOA) owners Oscar Tang and Agnes Hsu-Tang are spearheading a new initiative to raise awareness and help eliminate violence toward Asian Americans.
Recent violent acts and harassment targeting the Asian community sparked KOA’s decision to distribute yellow whistles with the words “We Belong” through a network of community-based organizations and KOA campgrounds, starting April 19.
“In recent months, I have been very concerned about the attacks on Asian Americans which have been taking place across the country,” Tang said. “In an attempt to do something about it, we have come up with ‘The Yellow Whistle’ as a way to help.”
The whistle is a self-protection and solidarity symbol in a fight against historical discrimination and anti-Asian violence, KOA stated.
“A seemingly simple gadget, the whistle serves a universal purpose – to signal alarm and call for help – for all Americans,” the company stated.
The Yellow Whistle will be offered free at select KOA locations, as well as through its partner network, including the New York Historical Society. The whistles are intended to be carried as often as possible, KOA stated, and used to alert the public to danger. Those who hear a whistle should call 911.
KOA noted Hsu-Tang wrote a mission statement that says, “In nature, yellow is the color of daffodils and sunflowers, signaling the advent of spring, brining hope, optimism and enlightenment. In America, yellow has been weaponized against Asians as the color of xenophobia.
“As an American, I have always been very proud of my association with KOA,” Tang said. “KOA is an all-American company that provides a gateway for all Americans to venture forth into the outdoors and see our beautiful country.
Tang and his family have owned KOA since 1980.
“One of KOA’s core beliefs is that the outdoors is fun and for everyone,” KOA President and CEO Toby O’Rourke said. “To join our ownership in sharing this message is not only meaningful, but important.”
Those interested can learn more about The Yellow Whistle here.
