Camping World Holdings, Inc. entered into an agreement with ESPN Events to be the title sponsor of two college football games through its Good Sam brand, promoting its new RV Rental Business.
The events will be named the Good Sam Texas Kickoff and the Good Sam Vegas Kickoff Classic. Both occur during Labor Day weekend.
The Good Sam Texas Kickoff, featuring Texas Tech playing the University of Houston, will be played at 7 p.m. E Sept. 4 at NRG Stadium in Houston. The inaugural Good Sam Vegas Kickoff Classic, featuring Brigham Young University versus the University of Arizona, will be played at 10:30 p.m. ET Sept. 4 at Allegiant Stadium in Las Vegas.
Both games will air on ESPN.
“Camping World and Good Sam have always been strong supporters of college football and this partnership gives us an opportunity to showcase our brand and provide exposure for our new Good Sam RV Rental business,” company Chairman and CEO Marcus Lemonis said. “We are huge fans of all outdoor sports and activities and look forward to participating in these exciting game day matchups.”
