Opinion: Tackling Top Dealer Merchandising Questions
September 29, 2021
Throughout the coming year, I am pleased to share my insights with you and answer your questions.
New Blogs, Opinions & Advice
Opinion: Navigating Minefields When Offering the ‘Lowest Rate’
September 27, 2021
Every day, dealerships offer consumer financing. Sometimes dealers encourage a customer to work with the dealership, saying that the dealership can provide the best financing deal. Such a claim got a Ford dealership sued by a customer.
Opinion: Leverage Brainpower to Avoid Extinction
September 23, 2021
The most controversial shortage various industries are facing is lack of workers. Everyone on social media has an opinion.
Opinion: Anchoring Helps Avoid Conversational Drama
September 17, 2021
Unlike TV shows, no RV dealership needs more drama. Quality communication is a major problem for RV salespeople.
From the Publisher: Recent Award Winners
September 11, 2021
RV Industry Association’s annual Aftermarket Conference is in full swing in Atlanta right now, and ends tomorrow.
Opinion: Just Be Real
September 10, 2021
One of the first things my mentors taught me years ago when teaching me how to be a great salesperson was just to be real.
Opinion: RV Legends Pass Down 6 Top Lessons
August 31, 2021
I would like to share lessons I have learned from six RV legends. I owe a great deal to these individuals and consider them dear friends.
Opinion: Learn and Earn from Your Service Comebacks
August 16, 2021
The quicker your dealership can identify, share and fix issues that caused the repair to not be completed properly the first time, the better for your customers, your team and your bottom line.
From the Publisher: Hiring Hobos, Superheroes and Villains
August 11, 2021
Well, it’s that time again to check out what is arguably our most popular issue of the year: Our annual Made In America issue.
Opinion: Do Not Avoid It: Conflict Resolution Strategies
July 26, 2021
If you have the choice between unresolved conflict (leading to stress and strife) and successful conflict resolution, the clear winner is successful conflict resolution.
From the Publisher: Groundbreaking Events in the RV Industry
July 20, 2021
This issue has stories on Grand Design, the latest trends with RV refrigeration, plus a story on new tech tied to RV electrical systems.
Opinion: Educated Customers Demand Knowledgeable Salespeople
July 19, 2021
As selling season is underway, inventory options are again becoming limited. You would expect productivity decline. For many dealerships, that will not be the case.
