Opinion: Connecting the Customer Engagement Circle
September 20, 2022
All retailers must add a digital marketing plan to their toolbox. Enter omnichannel marketing. Here is how omnichannel marketing plays out in everyday life.
Opinions
Opinion: F&I Practitioners Act as the Glue
September 20, 2022
The problem with the suggestion is many stores leave turnover decisions at the point of sale to the salesperson. Yes, the practice still goes on, even in RV dealerships today.
Opinion: Leadership Training From Break Room to Conference Room
August 22, 2022
While better benefits definitely do not hurt, creating a positive leadership strategy will go much further to address your employees’ needs, desires and performance.
Opinion: Stop Tracking Closing Ratios
August 9, 2022
Ultimately, you have one objective when tracking data: Isolate problem areas, fix them and improve your staff’s quality and competency.
Opinion: Four Key Phone Handling Tips to Drive Leads and Convert Prospects
May 25, 2022
With summer months quickly approaching and being your busiest time of year, get ahead with these four steps to learn the power of the phone and how it will impact your dealership.
Opinion: Why Dealers Struggle with Analytics
May 25, 2022
Dealers struggle with website analytics for many reasons. The most prevalent originate from people who share the analytics with you.
Opinion: F&I Pros Alike but Different
May 25, 2022
Past auto F&I managers often ask the Brown & Brown training team about the differences between RV and auto F&I as they start a new career in the RV industry.
Opinion: The Changing of the Buyers
April 21, 2022
As RV businesses realign to what some call the “new normal,” F&I practitioners also must update their approaches.
Opinion: Turn Your Pricing Model Upside Down
April 21, 2022
To keep your dealership healthy and to follow business owners’ prime directive, turn your pricing model upside down. Rather than forego price increases out of fear, decide what your bottom line must be to thrive, then determine how to earn the necessary amount.
Opinion: The Cost of Poor Employee Onboarding
April 21, 2022
In such a tight labor market, what can you do to ensure an employee will stay with your RV dealership? Here are answers to some major questions you might have about onboarding and retention.
Opinion: The Reason for High RV Repair Event Cycle Times
April 21, 2022
Last year was a big one for the RV industry. We saw record sales along with record revenues. The industry set another record, but not the good kind. Repair Event Cycle Times (RECT) were at all-time highs.
Opinion: Would I Spend $100,000 with Myself Today?
April 21, 2022
Being an RV finance and insurance professional can be a daunting task for many people across this nation. Often the first step when starting an F&I career in an RV dealership is managing oneself or a team and learning to test one’s skills.
