Keller Marine & RV was started in 1958 by George and Margaret Keller, founded under the name of Keller Marine Service. George’s father, Flanders Keller, was a boat builder who manufactured Keller Kraft wooden boats.
George found that the service level regarding parts and accessories was sorely lacking in his area. Therefore, George went into the parts business and based his business strategy on service – hence the name Keller Marine Service. The business got great support from the marine dealer network and Keller’s growth began. Then in 1968, at the urging of Starcraft Boats, Keller Marine entered the RV business. The RV dealers supported Keller, which lead to steady growth in the RV business.
George and Margaret retired from the company in 1991. The company is currently run by a management team that includes two Keller children. Mike Keller serves as company President, and Lori (Keller) Morrow serves as Secretary/Treasurer. Keller services about 1,000 independent marine & RV dealers in mid-Atlantic and New England states. The company stocks 25,000 marine and RV parts and accessories.
