The Kampgrounds of America, Inc.’s (KOA) Monthly Research Report – October Edition projects that 8.2 million households are planning to camp this winter.
In 2021, 6.9 million households winter camped, a 19% growth in one year. The increase in winter camping builds on the overall camping popularity reported in the KOA annual North American Camping Report released in April.
“The growth of interest in camping during the colder months points to just how much the industry is growing and changing,” said Whitney Scott, KOA chief marketing officer. “We are seeing alternative and more experiential activation of camping – it is no longer a seasonal activity.”
The October report projects that 9.7 million households plan to camp during October. Notably, only 14% of campers say they have completed their camping season.
Of October respondents, 37% said they will probably or definitely take a camping trip this winter. Compared to last year, 1.3 million more households indicate they plan to winter camp. This coincides with one-in-four campers saying they plan to take more trips the remainder of the year when compared to 2021.
Long-term snowbird camping is expected to see a slight drop in participation. This year nearly 2.2 million households plan to snowbird compared to just over 2.4 million who participated in snowbird camping in 2021. Long-term snowbirds represent 7% of the camping market.
“Even though it’s small, the predicted decline in snowbird business is something that we’re actively monitoring,” Scott said. “We need to consider the services and amenities we provide long-term guests so we can retain current snowbirds and attract new entrants. It is an opportunity to refine our offerings to expand this market into non-traditional audiences.”
To view the KOA Monthly Research Report – October Edition, past and future editions, and review the research methodology, visit the KOA Press Room.
