The Canadian Recreational Vehicle Association (CRVA) has advocated for and educated the Canadian RV industry for 50 years. CRVA plans to celebrate its achievement by partnering with General Coach Canada to give back to communities.
General Coach Canada, RV manufacturer and longtime CRVA member, donated a 2025 25-foot Citation Reward travel trailer to Care Camps Foundation’s efforts. The non-profit organization provides children with cancer the opportunity to attend outdoor medically supervised pediatric oncology camps.
CRVA wrapped the RV in a custom design. The RV will showcase a QR code on its exterior sides that will direct potential donors to a landing page on Care Camps’ website. The landing page includes a portal for selling raffle tickets to win the RV and facilitate corporate sponsorship. CRVA said 100% of the proceeds will go directly to Care Camps for the entire year-long fundraising period.
Care Camps Foundation Executive Director Gwynn Sullivan said, “We are incredibly grateful for the generosity of General Coach Canada and CRVA. This initiative will make it possible for more kids to find joy, connection and adventure at camp, giving them a chance to just be kids while receiving the care they need. We applaud CRVA for using their milestone celebration to give back in such a meaningful way.”
The RV will be unveiled at CRVA’s Toronto Spring Camping and RV Show, Feb. 27 through March 2.
President of General Coach Canada and 2018 RV/MH Hall of Fame inductee Roger Faulkner said, “General Coach Canada has been a proud member of CRVA for decades, and we could not think of a better way to support the association’s 50th anniversary than by donating this special travel trailer.”
After the Toronto RV show, the RV will journey on a cross-country road trip, beginning with the Moncton RV Show and Sale in Moncton, New Brunswick, scheduled March 13-16. The RV will then make an appearance at festivals and events throughout the year, celebrating CRVA’s history.
In addition to the RV, CRVA has planned other acknowledgments throughout the year including designing a 50th anniversary logo, recognizing historical association key figures and promoting advocacy and awareness campaigns to the government.
CRVA President Shane Devenish said, “CRVA’s 50th anniversary is a moment to celebrate not just the association’s past achievements, but also to honor the many individuals and organizations that have contributed to our success in our 50 years.”
CRVA was formed in 1975 by a group of industry leaders who recognized the need for a unified voice to represent Canadian RV manufacturers and suppliers.
In its early years, the association focused on establishing quality standards, advocating for fair industry regulations and fostering collaboration between manufacturers and dealers.
CRVA grew with the RV industry, expanding its efforts to include consumer education, government advocacy and strategic partnerships.
In 1997, CRVA and RVDA of Canada established Go RVing Canada, a national marketing initiative created to promote the RV lifestyle and inspire more Canadians to explore RV travel.
In 2023, the associations along with several provincial campground owners’ associations, worked to establish the Canadian Camping and RV Association. The new association fosters more collaboration between RV manufacturers, dealers and campgrounds while further supporting Canada’s outdoor hospitality industry growth.
For more information about CRVA’s anniversary, email info@crva.ca. To enter the Care Camps fundraiser visit, www.canadahelps.org/en/charities/care-camps-of-canada/events/purchaseticketstowin2024generalcoach/.
