PleasureLand RV Center’s donation to Pheasants Forever has been used to fund three land conservation missions in Minnesota. The donation was made in memory of Justin Pearson, the son of PleasureLand founder Dan Pearson.
Justin Pearson, a dedicated upland hunter and conservationist, died in 2006. Dan Pearson died in 2023.
PleasureLand RV Center’s Whitney Pearson-Curtis said, “I can only imagine Dad (Dan) and my brother (Justin) are smiling and walking together through a field somewhere, knowing that their influence is helping thousands of outdoorsmen and women do the very same thing across Minnesota. Outdoor recreation was important to my dad and brother and is one of the core values of PleasureLand RV Center; it’s an honor to contribute to Pheasants Forever’s work in this space on behalf of our family members.”
The contributions helped secure the following Minnesota projects and initiatives:
- The Justin V. Pearson Memorial Tract at Powers Lake Wildlife Management Area in Meeker County adds 267 acres of access to the existing complex. The tract includes 160 acres of grassland restoration in a core grassland bird conservation area, just 50 miles from the western suburbs of the Twin Cities.
- The Pearson Family donation helped secure the 280-acre Wendland Waterfowl Production Area as an addition to Beyer WPA, which includes 80 acres of potential grassland restoration and permanently protects 144 acres of grasslands.
- This gift also assisted the expansion of Pheasant Forever’s private lands biologist team, enabling the organization to improve more than 40,000 acres and work with more than 4,000 farmers on voluntary conservation programs.
Eran Sandquist, director of conservation delivery for the Midwest region, said, “The memory of Justin Pearson, including his love for the outdoors, will exist in perpetuity thanks to the vision of his family and a company who understand the incredible values and healing properties of being immersed in nature. This gift is impacting thousands of acres, landowners, and Pheasants Forever program participants through outreach and education, extending the impact to every corner of Minnesota.”
Additionally, Pheasants Forever has long maintained a goal to increase education and outreach initiatives in Minnesota – the Pearson Family donation helped advance programming delivery focused on getting new people into the outdoors.
