Dealer Solutions & Design (DSD), a Safe-Guard Products International, LLC company, is rebranding. DSD specializes in dealership fixed operations design, consultations, equipment specs, installation and project management for RV facilities.
DSD’s rebrand will include a website refresh, a new logo and the launch of Asset Genius. Asset Genius is a cloud-based software application and asset management platform.
The rebrand reflects DSD’s evolution since Safe-Guard acquired the company 18 months ago. The refresh encompasses a new visual identity, enhanced digital presence and expanded service offerings, showcasing its focus on technological advancement and operational efficiency.
DSD CEO Michael Bolden said, “I am incredibly excited to unveil our new brand identity, which represents a bold step forward for our company. This rebrand is not just about a new logo and website—it is a reflection of our drive towards adaptability, smart growth, and unmatched client support.”
Asset Genius’ platform provides dealerships with visibility and control over their equipment through real-time monitoring. The platform offers fixed asset management with full app and web-based support.
DSD Vice President of Corporate Development Josh Currie said, “Merging software, data and fixed asset management into a singular solution is far overdue. I am increasingly excited about the vision and direction of DSD along with our unwavering desire to innovate in the interest of perfecting client experience.”
