A 2019 e-market study found that businesses fail to respond to 21 percent of chat requests from their website. Additionally, they fail to respond to 29 percent of Facebook Messenger requests. Aside from the customer service impact, failing to respond costs businesses revenue. The study revealed “live chat leads to a 48 percent increase in revenue per chat hour and a 40 percent increase in website conversion rate.” It is clear that live chat provides companies with tangible results. Over the last six months, the Your Online Dealership (YOD) business development center (BDC) team has responded to increasing chat and Facebook requests for its BDC dealership clients. Dixie RV in Louisiana, Alabama and Florida delivered 31 units in January resulting directly from a Facebook or website chat.
To help dealerships capitalize on this trend, the company launched Managed Chat Service (MCS) on Feb. 14. MCS will give dealers 24/7/365 coverage of their website and Facebook chat. Staffed by the highly trained industry professionals, Dealership Toolkit’s MCS looks to raise the bar in the managed chat field.
“Because of the success we have been having with our fully managed clients,” VP of BDC Operations Meaghan Cooper said, “we felt the time was right to expand the offering so that dealers who may not need a full-time BDC but who do need someone to handle their chats could take advantage of the YOD team.”
YOD director Aaren Chastain adds, “Our service has three key features. First, we can work in any system so you don’t have to change your software or provider. Secondly, all chat correspondence is branded to your dealership. Lastly, we will respond within minutes on your behalf 24 hours a day, 7 days a week, 365 days a year.”
Request a Demo
COO Liz Martin said, “To help kick off this new and exciting product, we will be offering a limited time $450/month all-inclusive plan. Unlimited chats, unlimited Facebook messages, no-long term commitment. We feel the results will speak for themselves, so we don’t see the necessity of forcing a dealer into a lengthy contract.”
For more information or a no-obligation demonstration of the new service, click here.
