Dexter Axle is rebranding two recently acquired businesses to the Dexter brand.
Premium Supply and HiSpec Wheel & Tire will be rebranded as Dexter.
Dexter President and CEO Adam Dexter said, “Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service. We thank the loyal customers of Premium Supply, HiSpec Wheel & Tire and Dexter and look forward to continuing our long-lasting relationship.”
Dexter said the transfer will provide customers with easier product navigation.
In the future, Premium Supply and HiSpec Wheel & Tire building signs, truck graphics, business cards, websites and order documents will be changed to the Dexter logo and company name.
