General RV is collaborating with Dometic to create new point-of-purchase (POP) retail displays.
The redesigned displays will create a holistic experience, the companies said, and engage General RV customers with Dometic’s RV and outdoor recreation products.
The program will roll out in each of General RV’s 14 locations nationwide. The new displays expand on the existing Lozier Shelf Program and will have two variants based on product, space, size, budget and intended experience.
“At the end of the day, the customer is our first priority,” General RV Parts Director Nick Rogiero said. “Our goal is to improve customer satisfaction at the very beginning of the consumer experience. As one of the leading manufacturers of RV products, we are excited to work with Dometic to ensure our customers have the best possible experience when they walk into our store.”
The companies said the displays use bold aesthetics and headlines to maximize versatility on-shelf and enable expanded product merchandising solutions. The displays are adaptable to accommodate future Dometic products.
For more information about General RV and Dometic and their offerings, please visit generalrv.com and dometic.com.
