Jordan Anderson Racing signed Dometic Corporation as a primary sponsor of four NASCAR Camping World Truck Series events and as an associate sponsor of three NASCAR Xfinity events for 2022.
The Dometic branding will be showcased during the Daytona, Las Vegas, Darlington and Texas events with Anderson in the driver seat of the #3 Dometic Chevrolet Silverado and on the #31 Xfinity car of Myatt Snider for Charlotte, New Hampshire and Michigan.
Sara Dover, Dometic brand manager, said the company is looking to engage with customers at the track.
“Obviously people love to travel with the NASCAR circuit,” Dover said, “and Dometic is here to support them however they get from race to race, whether they are in an RV, an SUV, or a truck. We are passionate about making mobile living easy — whether you drive fast, like Jordan Anderson, or prefer to take your time on the road.”
Dometic will leverage the new partnership to engage event attendees with mobile living products for RVs, trucks and SUVs including air conditioners, refrigerators, awnings, toilets, coolers and solar panels, among many other camping products and RV services. Dometic will also be engaging and interacting with the NASCAR fans camping in the infield during several of the events.
Jordan Anderson expressed excitement at Dometic’s partnership and sponsorship.
“The wide array of products that they have to support outdoor living is exactly what I need, and my fans need,” Anderson said. “I live a fast life on and off the track and it is amazing to have a partner like Dometic to support us and make life easier.”
The deal is managed by motorsports marketing agency Drive Motorsports International.
