Towing supplier Blue Ox Products is undergoing a visual rebranding that the company stated will reflect its broadening product line, increased capital investments and “commitment to progression.”
Starting this month, Blue Ox will roll out a new look on the company’s website, social media channels, signage and marketing materials, with plans to expand into products and packaging.
“Preliminary talks began early in the year,” company Senior Marketing Manager Kevin Molland said regarding the change. “Once we honed in on the vision and fully decided we were all in, [it was] about a month to prep for immediate changes … and we will continue to work toward product and packaging materials.”
There will be no changes to the Blue Ox product ordering process. The company stated its new branding takes its history of “innovation, leadership and a dedication to quality” and brings it up to speed with a modern aesthetic.
“We continue to invest, grow and implement positive change to adapt to the needs of our valued customers,” Molland said. “The new branding brings an opportunity to reinforce our commitment to innovation and improvement. [The branding is] looking into the future, but remembering our past, while retaining just a little bit of the logo we have carried for 30 years, to remind us of how we got here.”
Blue Ox’s parent company, Automatic Equipment, entered into the RV towing business in the early 1980s with the “KarTote” motorhome trailer. The company acquired Blue Ox in 1991 and entered the recreational towing space, with current offerings for weight-distribution, fifth wheel hitches, braking products and towing accessories.
“We are excited to enter the newest chapter of Blue Ox. This rebrand modernizes our company and reinforces our commitment to innovation,” the company’s director of sales, Alex Walker, said. “We will continue to invest and grow with our current products and expand with new solutions for years to come.”
