Brown & Brown is acting on a trend the company observed in the past 20 years.
According to Brown & Brown Dealer Services’ President of RV F&I Shawn Moran, the industry has shifted from being RV sales-centric to prioritizing service shops.
Moran said, “They (dealers) understand if they do not provide service, that customer is not going to return to be an RV buyer again.”
With the service shift, Brown & Brown unveiled its new maintenance program. Dealers can choose two contract options. The first options provides service at the dealerships where the consumer bought the vehicle while the second option enables consumers to visit any dealership in a 100-mile tie back area.
“It is time for us to go out and build a true maintenance program,” Moran said, “where the consumer can buy with their coach the next four to six years’ worth of maintenance.”
The program will cover regular maintenance services for the contract term.
The program is a la carte, enabling dealers to add whichever services best suit their environment. For example, dealers that endure winter snow can add a winterization option.
Program services include internal checks, lubrication, propane system checks and wheel bearing packing.
“We made it a relatively comprehensive program,” Moran said, “so that the consumer can feel pretty comfortable with that general maintenance they have bought.”
The program can be included in the consumers’ loan, avoiding maintenance fees at a later date and building consumer loyalty.
Brown & Brown launched the program at RVDA. Dealers can learn more at the company’s booth at the RVDA Convention/Expo exhibition floor, which opens today at 3:30 p.m. and closes at 7 p.m. at Paris Las Vegas.
