When Keystone RV introduced the Fuzion toy hauler’s new Glacier interior in a January Instagram post, the post received a record number of likes, sends, saves and comments.
Sydney Zentz, Fuzion brand manager and social media manager, said on previous models, Keystone RV tested its Instagram follower interactions with multiple “teaser” posts that divulge small details before a big reveal. “Glacier we just dropped out of nowhere,” Zentz said. “That is why it was so impressive to me. We did not hype it at all beforehand.”
The post received 1,293 likes, 89 comments, 125 sends and 100 saves, all records for the Keystone RV Instagram account.
“Our interior content always performs well on Instagram, so it makes sense that our followers would interact with this post more,” Zentz said. “Our followers love Fuzion, and they love toy haulers in general. All those combined, it is kind of like a superstorm.”
Fuzion prototype production started in September with dark flooring and light grey cabinetry.
The Fuzion’s Glacier interior is an alternative to the Brindle interior’s dark sofa, which has sold well for years. Fuzion Product Manager Nick Ebenroth said, “We just want to give the customer an option. Our customers are tired of the browns they have seen for the last 10 or 15 years. But doing a lighter sofa can be scary, too.”
The Glacier interior is the company’s first to include light floors, walls and an easy-to-clean, white vinyl couch. Although other Keystone RV brands have lighter interiors, Ebenroth said they feature darker floors to hide dirt.
Both the Glacier and Brindle interiors have light floors “with a heavy wood grain designed to hide the dust and dirt that inevitably is a part of camping,” Ebenroth said.
With new, younger RVers flocking to the market during the pandemic, Ebenroth said Fuzion’s Glacier interior caters to generational preferences and industry trends toward lighter colors. Ebenroth said, “There are so many new buyers entering the market who want as much of a residential feel as they can get.”
Zentz said, “This particular design is Instagram gold, completely on point with the trends we are all following.”
