Lippert is seeking to reinvent how customers interact with Lippert’s aftermarket product offerings, according to Mark Boessler, Lippert senior vice president of aftermarket sales, by launching an in-store kiosk for RV retail stores and dealerships. The product debuted at the NTP-Stag 2022 Expo in Las Vegas, Nevada.
Lippert partnered with a retail design firm to create the retail kiosk technology. The device can be updated instantly with new product information, images and videos. It is designed to be an in-store retail assistant for any dealership, helping customers understand Lippert’s vast product line and ultimately influence the buying decision. The user interface design is tailored to give customers a simple and efficient way to find updated product information, user videos and images, ordering information and much more.
“Within Lippert, with all the brands that we have and the acquisitions that take place, our goal is to find the easiest way to merchandise all the products within dealerships across the country,” said Boessler. “Rather than have 45-60 different brands, we want to focus on the Lippert brand and Furrion, and really give a great way to tell the story of the products.”
Jarod Lippert, company vice president of marketing, said the kiosk will be the centerpiece to Lippert’s store-in-store concepts.
“I have wanted to bring this to the retail environment since we first started working with the RV aftermarket twelve years ago,” Lippert said. “This kiosk will be Lippert’s ‘virtual assistant’ in the field, giving retail customers useful information, images and videos for all product by Lippert, Curt and Furrion. We hope this will be a tremendous value-add for our warehouse distributer and dealer partners going forward.”
Boessler said the company is accepting applications from dealerships. The company will select 22 dealerships in 2022 to begin the program, prioritizing Lippert Gold Circle Dealers.
“When you go into a big box store, you know where Apple is, you know where Samsung is, and that was really the mindset so we could provide hopefully the best experience,” Boessler said. “We have a really great kiosk for newcomers to the industry, veterans of the industry, and really help guide them in to products they need and want.”
The store-in-store concept will feature a “white glove” service to help its dealer partners decide which store-in-store option is best for their dealership, including:
- Survey of the store prior to installation
- Complete merchandising plans based on their profit program mix
- White glove installation at time of store set up, including lighting and specifications needed for the kiosks
Boessler said Lippert is excited for the kiosk launch and are hoping the new approach to marketing will differentiate the company.
Lippert also unveiled its first-ever merchandising guide at the 2022 NTP-Stag Expo, visually map each profit program SKU-by-SKU.
Boessler said Lippert is focusing on on weight distribution for Curt, Solera awnings and toppers, Thomas Payne furniture, and Furrion air conditioners.
