Moix RV’s leadership team had a dream—building a facility dedicated to one RV manufacturer: Brinkley RV.
Although manufacturer-exclusive dealerships are not new, two-year-old Brinkley RV did not have any exclusive dealer locations.
After securing Brinkley’s partnership, the dealer opened the first exclusive Brinkley RV dealership in Conway, Arkansas. Moix RV will hold its opening celebration Friday.
Moix RV Regional General Manager Brad Barnett said, “We knew that the people who own Brinkley were going to turn it into something amazing. We really wanted to get out on the ground floor of that.”
Moix RV has four locations in Arkansas. The new Brinkley store is located next to the flagship Conway location.
Moix’s facility plans began over a year ago. The partnership was revealed in October and the dealership had a soft opening Jan 2.
Moix RV Dealer Principal Michael Moix said, “We wanted to provide a facility to showcase the product as the premium product that it is and provide the customers that are purchasing that product a premium experience.”
According to Barnett, RVs sold quickly when the store opened. The dealer now has a stable inventory consisting of 12 RVs.
Moix stocks Brinkley’s full line, including the Model Z Air travel trailers, Model Z fifth wheels and Model G toy haulers. Moix said he plans to stock all future Brinkley models at the location.
The facility is decorated in warm, brown tones matching the Brinkley color scheme. In addition to the paved lot at the building’s front, the location has 4 acres behind it. Barnett said the dealer will use the area to set up RVs in a campground-like setup.
He said consumers have had positive reactions to the product.
Barnett said, “When they actually see the product, they are amazed at the fit, finish, quality and the workmanship that actually went into building that product.”
Moix waited five months to officially open the store to perfect the final details. Barnett said the dealer ensured there were enough models stocked and building adjustments were finalized.
The opening celebration will take place from 4 p.m. to 7 p.m. at 1160 Collier Drive. Brinkley representatives, including co-owner Ryan Thwaits, are expected to attend. The event will feature live music from local artist TJ Ashley along with refreshments, prizes and Brinkley discounts.
