Three independent aftermarket manufacturing representatives last month formed a new manufacturers’ representative agency, Amplified Marketing Partners (Amp).
Founding partners Kurt Free (ARC), Mike Willhoff (Leisure Time Marketing) and Rob Rapose possess about 100 years of combined RV aftermarket experience, the company said.
“We have all been independent reps for years,” Willhoff said. “If we are to succeed in the industry, we need to have a nationwide presence, so the three of us decided to form Amp… Amplified is turning up the sales or turning up the volume.”
Amp will ensure dealers have the right product mix and proper inventory levels. Amp reps hope to help suppliers increase sales by getting their products to market, Willhoff said.
Company services include nationwide sales coverage, product training, marketing and merchandising help as well as new product introduction.
The three partners currently cover different parts of the U.S.: Rapose represents the Northwest, Willhoff the Southwest and Free the Midwest.
The company plans to hire two more representatives and offer nationwide coverage in the next 60 days, Willhoff said.
“Our goal is to find new lines and help other different companies in the industry market their products nationally,” he said. “We support roughly 10 manufacturers right now, and we want to bring on a few more industry players that are looking for national representation.”
The Amp website is currently under construction. Until it is complete, interested parties can contact Willhoff at [email protected].
