Safe-Guard Products International renewed its partnership with Hyundai Capital America. Safe-Guard is an F&I protection products platform for the RV, automotive, powersports and marine industries. Hyundai Capital America is a U.S. auto finance company.
The organizations have been partners for a decade.
Hyundai Capital America President and CEO Marcelo Brutti said, “Our partnership with Safe-Guard aligns with our commitment to provide industry-leading services and innovative solutions to our customers.”
Its renewed collaboration will serve customer needs through enhanced digital platforms, advanced analytic implementations and new tool applications.
SafeGuard CEO Randy Barkowitz said, “We are excited to further strengthen this long-term relationship with Hyundai Capital America and look forward to our teams driving our shared goals and objectives to the next level with this partnership.”
The collaboration will merge strategies to leverage data and analytics. The companies said it will aim to pioneer tailored digital solutions and offerings to enhance the overall ownership experience. This includes advanced protection products, digital service platforms and personalized customer engagement strategies.
Barkowitz said, “Our data-driven approach positions us to anticipate and exceed the evolving needs of the market.”
