Priority One Financial Services has expanded its new financing technology.
In 2021, the company installed a limited distribution of financing kiosks in dealer showrooms, giving customers the ability to apply for a recreational loan in under five minutes without leaving the dealer’s lot. Nicole Armstrong, Priority One’s vice president of corporate initiatives, said the initial data is promising.
“Dealers promoting applications on the credit kiosk may see a notable increase in deliveries,” Armstrong said.
With supply chain challenges across the industry, the kiosks enable dealers to capture the finance business early in the buying process, even without a unit on the lot to sell, the company stated. The portable fixtures are easy to move around the showroom or take to trade shows, according to Priority One.
“The showroom experience has changed across the industry in recent years,” Armstrong said. “Customers no longer want to sit in an office to discuss finance and insurance. Priority One’s credit kiosk allows the customer to apply for a loan in a quick, secure, digital environment, and then receive personalized communication with a finance and insurance manager on their own time.”
The kiosks are part of a multi-faceted innovation initiative for Priority One. In 2022, the company will round-out its goal to fully digitize the financing process from beginning to end.
Priority One plans to expand financing kiosks to dealers in top markets across the nation in 2022. For more information, or to request a kiosk demonstration, visit p1fs.com/5minutefinancing. Priority One Financial Services is a full-service finance company offering business-forward finance and insurance solutions for RV, marine and trailer dealers,
