Fluid control product supplier Flow-Rite hired Meryl Cook as the company’s new senior marketing manager.
Overseeing a five-person team, Cook will lead all marketing activities at Flow-Rite. As the company’s main brand ambassador, the company stated she will manage campaigns that leverage public relations, advertising, social media and corporate web presence. Additionally, Cook will provide customer channel support, marketing automation and analytics expertise.
“Meryl has an immensely impressive track record,” Flow-Rite President Todd Hart said. “She has a solid grasp of manufacturing and our products, and the marketing acumen to communicate it to a wide range of audiences. We are pleased to welcome her to our robust marketing team.”
Cook was most recently the Trojan Battery Company global marketing director. In her role, she supported the company’s sales growth and market share. Before joining Trojan, she was senior marketing communications manager at Quantum, a data protection solution for preserving digital assets.
The company noted Cook has more than 20 years’ global marketing experience, with emphasis on new product launches and event planning. As a public relations and communications professional, Flow-Rite stated Cook is adept at leveraging social media to build customer engagement.
Michigan-based Flow-Rite makes injection-molded fluid control products for RV, marine and industrial applications.
