Since 2019, Gen-Y Hitch has sold more than 19,000 Executive Pin Boxes with Torsion-Flex Technology. The towing supplier’s 2024 sales grew by 125% compared with 2023. As of December, the supplier’s Executive line sales totaled 12,000.
In June 2023, Executive manufacturing capacity expanded when the supplier moved into its new 85,000-square-foot building. According to the supplier, Gen-Y has not received any frame-flex claims related to the Executive pin boxes.
According to Gen-Y Inside Sales Manager Ashley Styers, 80%-90% of Gen-Y fifth wheel consumers choose the fifth wheel to gooseneck option with the SnapLatch Coupler.
“With our incoming phone calls and emails, it is by far our most asked-about product,” Styers said. “The fifth wheel market is rapidly shifting to a gooseneck connection, and we directly see this with our customer base.”
The product line also received more attention with its Brinkley RV partnership.
Gen-Y Group Operations Manager Adam Yoder said, “The overwhelming success of recent videos involving collaborative testing and product testimonials from Brinkley leadership continues to show why Gen-Y’s patented Torsion-Flex Technology and the Executive line, specifically, continue to provide customers with a more comfortable ride in their RV.”
