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Gen-Y Hitch Secures SEMA Award Finalist Spot

A logo for GEN-Y hitch

Gen-Y Hitch has been named a finalist for the Specialty Equipment Market Association (SEMA) 2024 Manufacturer of the Year Award.

The winner and New Products Awards recipient will be announced during the SEMA Show Kickoff Breakfast. The breakfast begins at 7 a.m. Nov. 5 at the Westgate Las Vegas Resort & Casino Paradise Event Center.

Adam Yoder, Gen-Y Hitch’s operations manager, thanked SEMA for the honor and congratulated the other finalists, QA1 and CSF.

Yoder said, “We are extremely excited for our founder/managing partner, Carl Borkholder, and our 80+ team members to be recognized for our contributions to the industry.”

The Manufacturer of the Year prize honors industry contributions, business practices and innovations.

Gen-Y Hitch will occupy booth No. 59027 in West Hall at SEMA. Gen-Y Hitch will spotlight several products, including new heavy-duty running boards, during the event.

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