Craig Antich is joining the Gen-Y Hitch team as the company’s new Western sales manager.
Antich has over 20 years of sales management experience. He previously worked with Horizon Global as director of corporate accounts.
Gen-Y Director of Wholesale Luke Stump said, “His previous interactions with key customers in the towing industry will add significant value to our current and future product offerings. Gen-Y was particularly drawn to Craig due to his profound expertise, vast experience and genuine enthusiasm for immersing himself in our unparalleled culture.”
Antich’s responsibilities include enhancing the supplier’s market presence through distribution growth. His ultimate goal is to drive overall revenue growth.
Antich said, “I look forward to helping the company grow while continuing to deliver a high level of customer service to our customers.”
