
Genesis Products, Inc., a supplier specializing in RV interior components, unveiled a new project in partnership with American racing team AJ Foyt Racing.
Comprised of race car drivers AJ Foyt, Larry Foyt, Santino Ferrucci and David Malukas, the team races in the IndyCar Series.
Genesis Vice President of Marketing and Development Erin Curtis said the supplier built on its partnership with AJ Foyt Racing by renovating their driver trailer. Genesis first partnered with Ferrucci, driver of the No. 14 AJ Foyt car, in 2024 due to heavy RV presence at races.
“Not only do fans come to races in their RVs,” Curtis said, “but race teams rely on RVs and trailers as part of daily life.”
Genesis said the lounge’s renovations improved both aesthetics and function.
“Our first objective, as it is with all our customers, was to understand both the pain points and vision of Santino and the team so we could help them accomplish their goals,” Curtis said. “They wanted something that reflected their brand but also utilized space efficiently.”
Genesis translated the competitive spirit of the AJ Foyt brand persona through exclusive UltraFoil laminates featuring black leather finish offset by a premium light woodgrain. The brand’s signature “Coyote Red” adorns custom countertop edge detail and cabinet liners.
Genesis product manager Nic Bontrager and engineering manager Kyle Rasler played key roles in the project, leaning on unique Genesis capabilities to set the interior apart.
“As the only American maker of a Euro-style door, we wanted to give the team an edgy, contemporary look,” Bontrager said. “The ‘crank-style’ door and hidden hardware are inspired by European caravan design, but we have executed it with an American flair.”
Rasler took on the challenge of creating a functional space for the team, from redesigning interior cabinet storage to planning a new layout with a U-shaped couch, swiveling table and individual helmet lockers.
“I could not believe this was the same trailer,” Ferrucci said. “The transformation was incredible. It makes it a lot more enjoyable to prep, debrief with the team or just relax. They turned this thing into the ultimate pit stop.”
To view the full transformation, visit https://www.youtube.com/watch?v=uAMmP_IgTrU&t=1s. For more information, visit https://genesisproductsinc.com.