The 2022 Go RVing Dealer Tie-In Program enables dealers to use the industry’s national advertising and promotion campaign locally.
The Tie-In Program is using a theme of “Go On a Real Vacation.” The multimedia marketing campaign is geared toward outdoor enthusiasts looking for vacation alternatives. In the industry portal section of GoRVing.com, dealers can download royalty-free photos, visuals, artwork for dealer websites, digital promotions and other marketing items.
Among the photos are RV interior shots. Go RVing research found many prospective consumers have never seen an RV’s interior. Images such as those on Go RVing’s portal offer consumers an opportunity to see what a layout looks like. RVDA President Phil Ingrassia said the online dealer portal has been revamped to distribute consumer leads and marketing material for the campaign.
“The image library is easier to use,” Ingrassia said, “and allows users to preview the images before downloading, along with the ability to filter images by RV type, location and lifestyle shots.”
A Google Analytics dashboard provides high-level information about consumer behavior on the site. Industry personnel can see the most popular pages, search terms driving site traffic and from where traffic is coming.
The cost to sign up for the Go RVing Dealer program is $250.
To sign up, visit rvda.org, email Chuck Boyd at [email protected], or call 703-591-7130 x113.
