The 2023 Go RVing Dealer Tie-In Program helps participating dealers to use the industry’s national advertising and promotion campaign at the local level.
The “Go On a Real Vacation” themed multi-media marketing campaign is geared toward outdoor enthusiasts who are looking for vacation alternatives, Go RVing said. Go RVing’s multimedia marketing communications campaign emphasizes the flexibility and affordability of RV travel for today’s consumers.
Leads generated through the Go RVing website are available for download to those who participate in the tie-in program. These targeted leads provide information about potential RVers living close to a regional dealersip, Go RVing said.
Through the industry portal section of the Go RVing website at GoRVIng.com, dealers can download royalty-free photos, visuals, artwork for dealer websites and digital promotions.
“The Go RVing online portal allows participating dealers to access consumer leads and marketing material for the campaign,” said RVDA President Phil Ingrassia. “Also available are highlights from various Go RVing marketing and consumer demographic research reports.”
On the site, a Google Analytics dashboard provides high-level information about user behavior.
The cost to sign up for the optional Go RVing Dealer program is $250.
To sign up, click here, email Chuck Boyd at [email protected], or call (703) 591-7130 x113.
